Founded in 1986, Acura has become a force in the luxury car world in a mere 30 years. While the lineup has changed dramatically over the years, the Japanese automaker sticks to its design and innovation as the keys to sales and success. If you’re mulling over which luxury car to pull into the driveway, here are a few reasons your next vehicle should be an Acura.
- A Car for Everyone
Acura has a car for everyone. That’s a bold statement, but with six vehicles of varying design and features, it holds true. The entry-level Acura ILX offers younger buyers or those on a budget with a chance to get into the luxury market for far less than its competitors. For seasoned luxury car buyers, the TLX and the flagship RLX are both options that make sense. Laden with features, you get more bang for your buck.
SUV enthusiasts get versatility and opulence in the form of the MDX and RDX, while the high-end NSX is a supercar that won’t cost six figures to obtain. Regardless of your needs and tastes, Acura has the car for you.
- Safety
With a plethora of passive, active, and driver-assist safety features, Acura is in the upper echelon of safety in the automotive market. A comprehensive set of airbags, electronic stability control, and a tire pressure monitoring system highlight the passive and active safety specs, but the true star of the show is AcuraWatch.
AcuraWatch is a driver-assist safety suite that aims to forge a zero-collision society. To attain these goals, the safety system offers features intended to mitigate collisions and raise driver awareness. This includes a collision mitigation braking system, adaptive cruise control, lane keep assist, and more.
The NSX is exempt from crash tests, but all five other models received a five-star safety rating from the National Highway Traffic Safety Administration. The MDX, RDX, and RLX also garnered a Top Safety Pick from the Insurance Institute for Highway Safety, solidifying Acura’s prominent name in automotive safety.
- AcuraLink
AcuraLink is the virtual assistant you’ve always needed. As part of the Technology Package, it acts as a planner, entertainment system, and mechanic all wrapped up into one. At the touch of a button, you can make dinner reservations or navigate to a new music venue. It also allows you to monitor your car’s performance, while also sending service reminders when it’s time to take your car into the shop.
This infotainment system doubles as a communication center, an infotainment system, and the perfect in-car jukebox to boot. Throw in the AcuraLink app which allows you to find your car or remotely lock and unlock your car, and the AcuraLink system is one that other luxury automakers envy.
While Europeans often get the lion’s share of attention for crafting the world’s best luxury cars, don’t sleep on Acura. Packed with sumptuous amenities, stunning looks, and a personality to match, Acura is perhaps the best luxury car for the money. Schedule a test drive today to see what gives Acura the upper hand in the marketplace.
*Disclaimer: NHTSA overall 5-Star Ratings for all Acura models first achieved in 2009. Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration’s (NHTSA’s) New Car Assessment Program (SaferCar.gov). Luxury brand designation based on ALG’s (Automotive Lease Guide) Brand Pricing Score segmentation.
Image via Joe Ross | Licensed by CC BY-SA 2.0


